Thursday, August 18, 2011



In the course of business, there would always be instances when you may not be able to personally meet the person whom you intend to do business with. Initial correspondence may simply be done through mails and other sorts of formalities. When this happens, it is with utmost importance that you make sure you give the right impression. And how will you be able to do this? You can do this by making sure that you make use of the right stationery.

You must be familiar with the old saying, “A picture is worth a thousand words.” This is so true in the world of business, especially whenever you would be sending out a “representative” from your office. Any form of correspondence would be acting on behalf of you. So do not regard a simple letter as a mere piece of paper, because it is actually you whom that paper embodies. Because of this, you have to be sure that the paper that you send succinctly defines you and your office.

Your business stationery should exemplify your qualities as a professional. It must strike an image of reliability and trustworthiness. The letterhead should be clean, with letters clearly printed, or better yet engraved for a more sophisticated and classy look. If you would be sending your business card as well, you also have to make sure that the card looks stunning. It must be crafted in a manner, wherein all it would take is one look, and the card itself could convince the recipient that the name it bears means business. The recipient must feel that he could trust and rely on the person that the card represents.

If you are sending out correspondence on behalf of your office, then you have to bear in mind that the image that would be reflected by the stationery would be that of your office. As a firm, you need to present reliability and trustworthiness in all of the correspondences that you make. Letterheads, envelopes and folders should likewise present an image of dependability.

While you may think that you could as well print your letterheads using your inkjet office printer, it is always best to have professionals make them, along with your other stationeries. The extensive experience of professional printers and engravers when it comes to creating the most excellent-looking business stationery will surely be reflected on their products. Using professionally created stationery, you would be able to reach the audience that you want. In turn, you and your business will gain the benefits.